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Derek Harris

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Top Stories by Derek Harris

Erich Flynn, CEO, TreeHouse Interactive You have spent weeks researching your markets, building competitive taxonomies and calling together disparate company stakeholders to get your positioning statement complete. Now what? This is a really good question. Just to refresh, the objective of positioning is to find a perception you want to create in your target customer’s mind—one that addresses customer issues and enables you to focus on the highly desired and highly competitive features of your product relative to your competitors products in your target market (see How to Create Positioning that Works - A 5-Part Methodology). Once you find the perception you want to create, you need to take steps to make it happen. It is important to know what a positioning statement is, and what it isn’t. It is not a tagline, advertising slogan, marketing copy for websites and dat... (more)

Bare Metal Restore in the Cloud: A How-to-Guide

They all automatically combine disaster recovery with backup, since the backups are stored offsite at the cloud provider’s data center. The better cloud backup options completely automate both backup and restore, removing what historically has been a complex, order-and process-intensive, manual task. The very best-in-class solutions will automatically create rich version histories, and also provide you with a secured, online replica copy of your data, that you can access from anywhere using just an Internet browser. However, these solutions, no matter how robust, cannot circumvent ... (more)

Mentora Group Chooses Nexsan for Cloud Storage Platform

Nexsan, an independent provider of disk-based storage systems, has announced that Mentora, a provider of testing, tuning, and hosting services for business-critical systems, has chosen high-density Nexsan storage systems to save valuable rack space in its data centers and provide reliable, flexible, high-capacity storage in a private cloud environment. In its deployment, Mentora is using multiple Nexsan storage systems, including a SATABeast® for disk-based backup and SASBeast® for the company's private virtual platform. Mentora architects, builds and maintains customer environmen... (more)

The Value of Online Task-Based Video Training

By Brien M. Posey In many organizations, users who have questions about how to use various application features typically call the help desk for assistance. However, it has started becoming apparent that the help desk may not always be the best source of support in these types of situations. The Limitations of a Help Desk There are several reasons why the help desk may not be able to help the user to the degree that might have once been possible. The first reason revolves around the fact that the help desk staff is often overworked. When a user calls the help desk for assista... (more)

TreeHouse Reseller View PRM Available on Microsoft Dynamics Marketplace

TreeHouse Interactive (www.treehousei.com), a provider of on-demand partner relationship management (PRM) and marketing automation solutions, has announced its Reseller View PRM system is now available on the Microsoft Dynamics Marketplace. With this development, Microsoft Dynamics CRM users will have access to the complete partner management capabilities offered in Reseller View. Earlier this year, TreeHouse Interactive announced integration of its Reseller View PRM system with Microsoft Dynamics CRM, offering a fully customized partner portal, seamless integration of partner f... (more)