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Derek Harris

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Top Stories by Derek Harris

Michael Zuckerman, CMO, Queplix The explosion in information technology tools and capability has accelerated. Our information technology environment is moving at absolute light-speed. Yet, the back of data integration is broken. 90% of customers are using 20-year old ETL technology designed to move batch files into the data warehouse at 1:00 am. It is a manual process. Worst of all, is that some vendors have even put this 20-year old technology in their newly minted 1-year old cloud. Who wants 20-year old technology in a 1-year old cloud? To add insult to injury, data quality is … “another product.” I humbly submit that without resolving data quality issues and providing for their ongoing maintenance, you cannot integrate even two applications, load your data warehouse, consider a future Virtual MDM deployment. The cause of this is simple. Look at the revenue mix for... (more)

Now that Your Positioning Is Done, What Do You Do?

Erich Flynn, CEO, TreeHouse Interactive You have spent weeks researching your markets, building competitive taxonomies and calling together disparate company stakeholders to get your positioning statement complete. Now what? This is a really good question. Just to refresh, the objective of positioning is to find a perception you want to create in your target customer’s mind—one that addresses customer issues and enables you to focus on the highly desired and highly competitive features of your product relative to your competitors products in your target market (see How to Create ... (more)

TreeHouse Webinar Series to Share Best Practices

TreeHouse Interactive (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness. TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest t... (more)

Insider’s Guide to Evaluating Virtual Server Backup Software

For the first time, users have a comprehensive Buyer's Guide for Virtual Server Backup Software to assist them in the all-important buying decision while removing the mystery behind which choice is best suited for their needs. Designed to take out the heavy lifting needed to best understand what solutions exist that are ideally suited to handle key management and technology functions in virtualized server environments, this first Annual Virtual Server Backup Software Buyer's Guide is an "at-a-glance" comparison of the vendor landscape and will serve as a complement for deep evalu... (more)

Open Technologies Becomes Actifio Partner Program Member

Open Technologies, Inc., a leading IT services and solution provider for the central United States, today announced that Open Technologies has been named an authorized Actifio partner as part of the Actifio Partner Program. Open Technologies will add Actifio's software suite, including Actifio DP, for data protection, Actifio DR, for disaster recovery and Actifio BC, for business continuity, to its list of technology solutions for customers seeking data protection, disaster recovery and business continuity solutions at lower cost points than were previously available. The Actifio... (more)