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Derek Harris

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Top Stories by Derek Harris

Erich Flynn, CEO, TreeHouse Interactive You have spent weeks researching your markets, building competitive taxonomies and calling together disparate company stakeholders to get your positioning statement complete. Now what? This is a really good question. Just to refresh, the objective of positioning is to find a perception you want to create in your target customer’s mind—one that addresses customer issues and enables you to focus on the highly desired and highly competitive features of your product relative to your competitors products in your target market (see How to Create Positioning that Works - A 5-Part Methodology). Once you find the perception you want to create, you need to take steps to make it happen. It is important to know what a positioning statement is, and what it isn’t. It is not a tagline, advertising slogan, marketing copy for websites and dat... (more)

Actifio to Discuss Dynamics of Data Management Virtualization

Actifio, the leader in Data Management Virtualization (DMV), today announced it is a presenting sponsor of Tech Field Day 4 San Jose, an invitation-only event organized by Gestalt IT being held at the DoubleTree Hotel in San Jose, Calif., on Nov. 11-12, 2010.  The topic of the company's presentation, "Dynamic Data Management Virtualization" will take place on Friday Nov. 12th from 7:30 a.m. - 9:45 a.m. PST. Ash Ashutosh, president and CEO of Actifio will discuss how Data Management Virtualization transforms the infrastructure from individual silos of point tools into a cost-effe... (more)

Queplix Data Virtualization Platform Integrates with NoSQL Databases

Queplix Corp., a provider of data virtualization, on Tuesday introduced new Application Software Blades for Hive, HBase and Cassandra. Queplix is the first vendor to deliver a NoSQL data integration environment expanding the opportunity to leverage data from any database technology regardless of its structure - relational, object-oriented, XML, or NoSQL. Intelligent Application Software Blades enable the Queplix Virtual Data Manager platform to securely connect to many different source applications and data. The new software blades for NoSQL databases can identify and extract ke... (more)

Queplix Offers Best Practices for Data Integration

by Michael Zuckerman, CMO, Queplix The explosion in information technologytools and capability has accelerated. Our information technology environment is moving at absolute light-speed. Yet, the back of data integration is broken. 90% of customers are using 20-year old ETL technology designed to move batch files into the data warehouse at 1:00 am. It is a manual process. Worst of all, is that some vendors have even put this 20-year old technology in their newly minted 1-year old cloud. Who wants 20-year old technology in a 1-year old cloud? To add insult to injury, data quality i... (more)

Nexus Information Systems Joins Actifio Partner Program

Nexus Information Systems, a regional leader in data center solutions and services, today announced that the company has become a member of the Actifio Partner Program.  As an approved Actifio partner, Nexus Information Systems will offer its clients the Actifio Data Management Virtualization (DMV) software suite to lower data protection, disaster recovery and business continuity costs. Actifio solutions help customers protect their physical and VMware virtualized environments including VMware Site Recovery Manager. "Enabling virtualized infrastructures with cost efficient data pr... (more)