Erich Flynn, CEO, TreeHouse Interactive
You have spent weeks researching your markets, building competitive
taxonomies and calling together disparate company stakeholders to get your
positioning statement complete. Now what? This is a really good question.
Just to refresh, the objective of positioning is to find a perception you
want to create in your target customer’s mind—one that addresses customer
issues and enables you to focus on the highly desired and highly competitive
features of your product relative to your competitors products in your target
market (see How to Create Positioning that Works - A 5-Part Methodology).
Once you find the perception you want to create, you need to take steps to
make it happen.
It is important to know what a positioning statement is, and what it isn’t.
It is not a tagline, advertising slogan, marketing copy for websites and
Actifio, the leader in Data Management Virtualization (DMV), today announced
it is a presenting sponsor of Tech Field Day 4 San Jose, an invitation-only
event organized by Gestalt IT being held at the DoubleTree Hotel in San Jose,
Calif., on Nov. 11-12, 2010. The topic of the company's presentation,
"Dynamic Data Management Virtualization" will take place on Friday Nov. 12th
from 7:30 a.m. - 9:45 a.m. PST.
Ash Ashutosh, president and CEO of Actifio will discuss how Data Management
Virtualization transforms the infrastructure from individual silos of point
tools into a cost-effe... (more)
Queplix Corp., a provider of data virtualization, on Tuesday introduced new
Application Software Blades for Hive, HBase and Cassandra. Queplix is the
first vendor to deliver a NoSQL data integration environment expanding the
opportunity to leverage data from any database technology regardless of its
structure - relational, object-oriented, XML, or NoSQL.
Intelligent Application Software Blades enable the Queplix Virtual Data
Manager platform to securely connect to many different source applications
and data. The new software blades for NoSQL databases can identify and
extract ke... (more)
by Michael Zuckerman, CMO, Queplix
The explosion in information technologytools and capability has accelerated.
Our information technology environment is moving at absolute light-speed.
Yet, the back of data integration is broken. 90% of customers are using
20-year old ETL technology designed to move batch files into the data
warehouse at 1:00 am. It is a manual process. Worst of all, is that some
vendors have even put this 20-year old technology in their newly minted
1-year old cloud. Who wants 20-year old technology in a 1-year old cloud?
To add insult to injury, data quality i... (more)
Nexus Information Systems, a regional leader in data center solutions and
services, today announced that the company has become a member of the Actifio
Partner Program. As an approved Actifio partner, Nexus Information Systems
will offer its clients the Actifio Data Management Virtualization (DMV)
software suite to lower data protection, disaster recovery and business
continuity costs. Actifio solutions help customers protect their physical and
VMware virtualized environments including VMware Site Recovery Manager.
"Enabling virtualized infrastructures with cost efficient data pr... (more)