Erich Flynn, CEO, TreeHouse Interactive
You have spent weeks researching your markets, building competitive
taxonomies and calling together disparate company stakeholders to get your
positioning statement complete. Now what? This is a really good question.
Just to refresh, the objective of positioning is to find a perception you
want to create in your target customer’s mind—one that addresses customer
issues and enables you to focus on the highly desired and highly competitive
features of your product relative to your competitors products in your target
market (see How to Create Positioning that Works - A 5-Part Methodology).
Once you find the perception you want to create, you need to take steps to
make it happen.
It is important to know what a positioning statement is, and what it isn’t.
It is not a tagline, advertising slogan, marketing copy for websites and
dat... (more)
Atlantis Computing, a provider of Virtual Desktop Infrastructure (VDI)
storage and performance optimization solutions, has announced the release of
Atlantis ILIO Diskless VDI, a solution to eliminate storage for Citrix and
VMware virtual desktop images. Atlantis ILIO Diskless VDI enables customers
to reduce VDI CAPEX to under $200 per desktop and eliminates all storage
related CAPEX and OPEX, while at the same time providing a stellar user
experience with desktop boot times of 12 seconds.
In November 2011, PAETEC Communications with over 4,000 employees (now a
Windstream Company... (more)
Nexsan, an independent provider of disk-based data storage systems, today
announced that Connectria Hosting, a global managed hosting company, has
deployed the Nexsan Flexible Storage Platform™ in support of the
company’s cloud-based backup and recovery services for enterprise clients.
In combination with CommVault® Simpana data and information management
software, Nexsan’s storage systems have dramatically improved
Connectria’s backup and recovery efficiency when compared to the previously
deployed solution.
Connectria Hosting is a global managed hosting company that provides m... (more)
Nexsan, a provider of data storage systems, has announced that the company's
E-Series and E5000 storage systems have been named in the 2012 Data Center
100 list of top technologies by CRN Magazine. The annual list features the
top 100 vendors responsible for powering data centers with cutting-edge
technologies that increase data center efficiency, performance and ROI while
reducing energy consumption and cost.
The 2012 Data Center 100 recognized Nexsan for its comprehensive range of
enterprise-class, easy-to-use and efficient storage systems, offering
customers the ultimate valu... (more)
Erich Flynn, CEO, TreeHouse Interactive
Marketing assistance is one of the most requested benefits that partners ask
for from the companies they represent. CRN’s Annual Report Card found that
resellers value “channel enablement” more than anything else. This is
echoed by Everything Channel’s recent recognition of “Channel
Champions,” all of which have implemented partner marketing enablement in
their programs.
So what new trends are there in partner marketing enablement? How can you
best help partners that are typically sales focused, have small marketing
staffs and limited tec... (more)
Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism.
While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.
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