Erich Flynn, CEO, TreeHouse Interactive
You have spent weeks researching your markets, building competitive
taxonomies and calling together disparate company stakeholders to get your
positioning statement complete. Now what? This is a really good question.
Just to refresh, the objective of positioning is to find a perception you
want to create in your target customer’s mind—one that addresses customer
issues and enables you to focus on the highly desired and highly competitive
features of your product relative to your competitors products in your target
market (see How to Create Positioning that Works - A 5-Part Methodology).
Once you find the perception you want to create, you need to take steps to
make it happen.
It is important to know what a positioning statement is, and what it isn’t.
It is not a tagline, advertising slogan, marketing copy for websites and
They all automatically combine disaster recovery with backup, since the
backups are stored offsite at the cloud provider’s data center. The better
cloud backup options completely automate both backup and restore, removing
what historically has been a complex, order-and process-intensive, manual
task. The very best-in-class solutions will automatically create rich version
histories, and also provide you with a secured, online replica copy of your
data, that you can access from anywhere using just an Internet browser.
However, these solutions, no matter how robust, cannot circumvent ... (more)
Nexsan, an independent provider of disk-based storage systems, has announced
that Mentora, a provider of testing, tuning, and hosting services for
business-critical systems, has chosen high-density Nexsan storage systems to
save valuable rack space in its data centers and provide reliable, flexible,
high-capacity storage in a private cloud environment. In its deployment,
Mentora is using multiple Nexsan storage systems, including a SATABeast® for
disk-based backup and SASBeast® for the company's private virtual platform.
Mentora architects, builds and maintains customer environmen... (more)
By Brien M. Posey
In many organizations, users who have questions about how to use various
application features typically call the help desk for assistance. However, it
has started becoming apparent that the help desk may not always be the best
source of support in these types of situations.
The Limitations of a Help Desk
There are several reasons why the help desk may not be able to help the user
to the degree that might have once been possible. The first reason revolves
around the fact that the help desk staff is often overworked. When a user
calls the help desk for assista... (more)
TreeHouse Interactive (www.treehousei.com), a provider of on-demand partner
relationship management (PRM) and marketing automation solutions, has
announced its Reseller View PRM system is now available on the Microsoft
Dynamics Marketplace. With this development, Microsoft Dynamics CRM users
will have access to the complete partner management capabilities offered in
Earlier this year, TreeHouse Interactive announced integration of its
Reseller View PRM system with Microsoft Dynamics CRM, offering a fully
customized partner portal, seamless integration of partner f... (more)