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Press Release

TreeHouse Interactive Introduces Deeper Salesforce Integration

Continued Innovation Puts Marketing View™ Marketing Automation Solution on the Must See List At Dreamforce

TreeHouse Interactive www.treehousei.com)">(www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced its Marketing View marketing automation system has new nurturing capabilities through deeper Salesforce(CRM) Sales Cloud CRM integration, improved event management, and enhanced content marketing capabilities. TreeHouse will demonstrate the new functionality at Dreamforce in San Francisco, California, September 18-21, at booth #1421.

"We wanted to take marketing automation to new levels with this release," said Erich Flynn, CEO, TreeHouse Interactive. "A deeper integration with Salesforce allows for post purchase up-sell and greater customer or prospect nurturing. We've built on our industry-leading technology event marketing features, making them even more robust. We have also created enhancements to the industry's first Content Marketing Manager embedded in a marketing automation solution. We have been committed to innovating in the marketing automation space since 1998 and these features are concrete examples of that continued commitment."

Salesforce Sales Cloud Integration

The new Salesforce Sales Cloud integration goes beyond the typical lead and contact object integration of most marketing automation solutions. It includes Salesforce opportunity object data as well. This lets companies automate nurturing based on opportunity attributes such as opportunity stage, vertical market, specific products purchased or combinations thereof. It also enables post purchase customer nurturing for customer on-boarding, up-selling, cross-selling and retention-functionality that is not possible with other marketing automation solutions. This new feature gives Marketing View the most robust nurturing capabilities possible for Salesforce users.

"As a Salesforce Sales Cloud integrator, we've worked with TreeHouse in creating complex nurturing scenarios for companies that need to key off of opportunity object attributes in Salesforce," said, Niels Andersen, vice president, chief operating officer at VRP Consulting. "We've been very happy with what we've been able to accomplish for these customers and highly recommend Marketing View to our clients using Salesforce."

Enhanced Event Marketing Tools

While the ability to send form submissions to webinar systems for registration has been part of Marketing View for some time, advanced event registration tools have been added. With a few clicks, Marketing View customers now have the ability to automatically limit how long event registration is available, limit how many people can be registered for an event, and even require advanced authentication and integration with direct mail.

Enhanced Content Marketing Manager

TreeHouse was the first company to offer a dedicated content marketing module integrated with its marketing automation solution, and is taking this innovation a step further with this release. Content uploads, social media integration, reporting, and conversion tracking integration with web analytics have all been enhanced. TreeHouse is also the first to offer automated syndication of content via its partnership with The Ventana Group (www.theventanagroup.com). From syndication of content to nurturing and ultimate conversion of leads garnered by that content, Marketing View offers the most complete content marketing solution among marketing automation vendors.

"Content marketing is the hottest concept in the industry today because it works. It gets marketers to prospects much earlier in the buying cycle and helps them close more business," said Joe Austin, vice president, Ventana Group. "TreeHouse Interactive offers powerful tools for managing the many details involved with good content marketing. From reducing conversion friction associated with forms, to understanding exactly which efforts are producing leads, its technology is essential."

New Marketing View marketing automation features are generally available today and can be seen in action at the Dreamforce cloud computing event in San Francisco, California, September 18-21 at booth #1421. Additional information is also available by contacting TreeHouse Interactive at 801.576.8428 or sales@treehousei.com.

Tweet This: @TreeHousei Takes #MarketingAutomation to New Levels with Deeper #Salesforce Integration, Enhanced Event and #ContentMarketing

Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei

More Stories By Derek Harris

Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism.

While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.